Arby’s

Big Announcement

The challenge: Make the worlds largest ad in America’s smallest town. Director Ricky Mabe teamed up with Moxie USA and traveled to Monowi, Nebraska to accomplish this feat. Viewable from a plane, the final ad was over 212,000 square feet (seriously!). The seed was printed in Atlanta and displayed in New York City.  The ad was printed in Chicago, shipped from New Jersey, and finally filmed in Nebraska. 

PF100 blueprinted the entire process from material and design through production and post.