pf100 is an award winning Los Angeles Based production house. We partner with top advertising agencies, brands, and clients to bring ideas and visions to life on screens and beyond.

We're a team of skilled producers and a curated roster of talented directors and creative problem solvers. We're experts in producing commercials, short and long form social content, still campaigns, PR activations and experiential. Most importantly, we're experts at saying yes. Hell Yes, even. Nobody wants to compromise, especially when it comes to seeing a creative vision come to life. We know how to bring your creative vision to life, no matter how complex. From large set builds, remote or city center locations, securing celebrity talent, unique props and puppetry, 2D and 3D animation, to creative ambitions beyond video like creating the world's largest advertisement or inventing the first ever electric guitar that plays music through the ingredients of a Cheeseburger. With our close relationships across industries we know how to get things done, even if it's never been done before. 


Executive Producer, Managing Partner
Barry Sonders
[email protected]

Executive Producer, Partner
Malcolm Wax
[email protected]

Head of Production
Tony Galante
[email protected]

East Coast Rep
Anna Rotholz Management
Anna Rotholz
[email protected]

   West Coast Rep
   [email protected]